There are 77 million Baby Boomers in the United States, and according to AARP, they are projected to wield 70% of all disposable income within the next four years. Healthier and wealthier than any preceding generation, Baby Boomers are discovering—and re-discovering—cannabis at unprecedented rates, as a recent report on the California market indicates. But is the cannabis industry equally invested in discovering them? Read more on Forbes.com
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About Abbie Rosner
Abbie Rosner is a writer interested in how her cohort of Baby Boomers is exploring - and re-exploring - the drugs of our youth to enhance the way we age and transition. Her book, ELDEREVOLUTION - Psychedelics and the New Counterculture of Aging, will be published by Park Street Press in Spring 2026.