I recently watched the excellent and highly recommended Netflix docume
ntary “Grass is Greener.” Along with a powerful social justice message, the film also features a lot of young men smoking copious amounts of weed. These youthful uber-consumers, with their endocannabinoid systems steeped in THC, have traditionally been the main drivers of the cannabis market. But as the industry goes mainstream, an increasingly diverse cannabis consumer population implies different needs and expectations. (Read more on Forbes.com)
